{"id":1049229,"date":"2024-08-26T09:00:00","date_gmt":"2024-08-26T13:00:00","guid":{"rendered":"https:\/\/www.siliconera.com\/?p=1049229"},"modified":"2024-08-26T13:39:26","modified_gmt":"2024-08-26T17:39:26","slug":"hololive-vtuber-ceo-would-to-see-collaborate-with-aaa-developers","status":"publish","type":"post","link":"https:\/\/www.siliconera.com\/hololive-vtuber-ceo-would-to-see-collaborate-with-aaa-developers\/","title":{"rendered":"Hololive CEO Would Like to Collaborate With AAA Game Developers"},"content":{"rendered":"<p>Founded in 2016, Cover Corporation, owners of <a href=\"https:\/\/hololivepro.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">hololive Production<\/a>, took the world by storm during the height of the COVID-19 pandemic, introducing the world at large to what would become an international sensation: Vtubers. Since skyrocketing in popularity, hololive introduced talents such as Gawr Gura, Mori Calliope, and <a href=\"https:\/\/www.siliconera.com\/fgo-usada-pekora-nendoroid-appears\/\" target=\"_blank\" rel=\"noreferrer noopener\">Usada Pekora<\/a>. Siliconera had the opportunity to speak with Motoaki \u201cYagoo\u201d Tanigo, the CEO of Cover, to discuss what it takes to become a prospective Vtuber candidate for hololive and what collaborations he\u2019d like to see come to fruition.<\/p>    <p>\u201cWe focus on how to support our talents, and this is one of the most important policies within our company. We don\u2019t increase the amount of talents we have in a short amount of time so that we can support our talents to the best of our ability,\u201d Tanigo stated. \u201cWe care about our talents a lot and want to provide a lot of resources for them. If we have more talents to debut, that would be fantastic, but we wouldn\u2019t be able to support them equally.\u201d  He further went on to elaborate and stated that creating 3D models for the company&#8217;s talents for concerts and other performances is a lot more extensive than some might realize, with talents needing to fly out to Japan during the creation of these models. Tanigo also stressed that while Hololive would love to expand their roster of VTuber talents, the company would not be able to support the line-up it already has if it expanded too quickly.<\/p>    <p>While hololive is no doubt an international success, Tanigo shared that the North American group is not as profitable as its Japanese counterpart. He said he hoped that upon opening the North American office for hololive (Cover), that the agency will begin to see a return on their investment in their North American talents. However, that hasn\u2019t stopped Hololive from debuting European talents as well, with the VTuber agency branching into an audience it has no doubt already tapped into \u2014 just in a handful of different languages.<\/p>   <p><iframe loading=\"lazy\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\" src=\"https:\/\/embeds.beehiiv.com\/6b54c1e9-0952-4e4f-bde0-40ed1625fd28\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" data-test-id=\"beehiiv-embed\"><\/iframe><\/p>   <p>I asked Tanigo what it would take for an up-and-coming VTuber or content creator to join hololive. He stated that while applications are always open, a prospective candidate needs to be incredibly driven. This is one of several deciding factors, along with their calibur of singing and ability to speak several different languages. He did mention that not being able to sing wouldn\u2019t mean that a prospective talent would be out of the running, but that anyone who wants to join Hololive would need to understand the amount of time and dedication that would be required. \u201cI want people that dream big,\u201d he said.<\/p>    <p>\u201cOne of our talents, Mori Calliope, wanted to sing an anime opening. So we supported her in that and helped make her dream happen. And we want to be able to support our talents in that avenue as well. We want them to dream big and we want to help them achieve those dreams.\u201d Given how large hololive is, it doesn\u2019t come as any surprise that this would be one of the requirements to join the agency. With several of hololive\u2019s largest Vtuber talents appearing at a <a href=\"https:\/\/www.siliconera.com\/hear-hololives-gawr-gura-sing-at-the-dodgers-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">Los Angeles Dodgers<\/a> game in July 2024, it seems like Hololive wants to continue to explore new avenues and new promotions with big names.<\/p>    <p>However, Tanigo has ambitions and dreams of his own when it comes to potential collaborations. \u201cI would love to do something with Riot Games.\u201d Tanigo admitted to being a big fan of <em>League of Legends<\/em>, and even dreamed of hololive doing some kind of collaboration with Riot Games\u2019 K-Pop group K\/DA. He hoped that with the opening of the North American office, that these partnerships and collaborations will eventually come to fruition.<\/p>    <p>And while fans already released several games under the <a href=\"https:\/\/www.siliconera.com\/holo-indie-will-let-developers-make-money-from-hololive-games\/\" target=\"_blank\" rel=\"noreferrer noopener\">hololive Indie label<\/a>, such as<em> Idol Showdown <\/em>and <em>Holo X Break<\/em>, Tanigo stated he would like to create something with AAA Western developers if given the opportunity. He did not share what kind of game he would like to make, only that he would like to collaborate with large studios in North America.<\/p>    <p>As it stands, hololive remains a giant in the Vtuber industry. Cover garnered international success, tapping into various audiences through its numerous collaborations, to truly make Vtubing something mainstream. After the appearance of Gawr Gura, Hoshimachi Suisei, and Usada Pekora at the Dodgers game, it can be hard to deny just how effective and successful Cover was at making both itself and its talents into a recognizable brand. And with hololive now properly branching into the European market with hololive EN Justice and being as selective as it is with talents and debuts, it seems like there\u2019s no sign of it slowing down. Whether or not we\u2019ll see major collaborations in games has yet to be seen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hololive wants to aim big for Western collaborations.<\/p>\n","protected":false},"author":148,"featured_media":1049230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"article_type":"","gamurs_wordpress_blocks_hide_tags":false,"_mi_skip_tracking":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"[]","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[100120],"tags":[184201,27,183482,135,25,1274,185379],"internal-label":[187475,187478,187039,187476,187362],"invoiceable_action":[188289],"article_type":[187073],"yoast_head":"<!-- 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Having spent upwards of 6 years in the industry, he has written reviews, features, guides, with work extending within the industry itself. In his spare time he speedruns games from the Resident Evil series, and raids in Final Fantasy XIV. His work, which has included in-depth features focusing on cultural analysis, has been seen on other websites such as Polygon and IGN.","sameAs":["https:\/\/twitter.com\/https:\/\/twitter.com\/JusticeKazzy_"],"url":"https:\/\/www.siliconera.com\/author\/kazumahsiliconera\/"}]}},"apple_news_notices":[],"coauthors":[{"id":148,"display_name":"Kazuma Hashimoto","user_login":"kazumahsiliconera","user_nicename":"kazumahsiliconera"}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.siliconera.com\/wp-content\/uploads\/2024\/08\/hololive-collaborations-01.png?fit=1200%2C632","_links":{"self":[{"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/posts\/1049229"}],"collection":[{"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/comments?post=1049229"}],"version-history":[{"count":6,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/posts\/1049229\/revisions"}],"predecessor-version":[{"id":1049437,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/posts\/1049229\/revisions\/1049437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/media\/1049230"}],"wp:attachment":[{"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/media?parent=1049229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/categories?post=1049229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/tags?post=1049229"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/internal-label?post=1049229"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/invoiceable_action?post=1049229"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.siliconera.com\/wp-json\/wp\/v2\/article_type?post=1049229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}